eBay Inc. is an American Internet company that manages eBay.com, an online auction and shopping Web site in which people and businesses buy and sell goods and services worldwide. In addition to its original U.S. Web site, eBay has established localized Web sites in thirty other countries. eBay Inc also owns PayPal, Skype,[1] StubHub, and other businesses.
The online auction Web site was founded in San Jose, California, on September 3, 1995, by French-born Iranian computer programmer Pierre Omidyar as AuctionWeb,[2] part of a larger personal site that included, among other things, Omidyar's own tongue-in-cheek tribute to the Ebola virus.[3]
The very first item sold on eBay was a broken laser pointer for $14.83. Astonished, Omidyar contacted the winning bidder to ask if he understood that the laser pointer was broken. In his responding email, the buyer explained: "I'm a collector of broken laser pointers."[4] The frequently-repeated story that eBay was founded to help Omidyar's fiancée trade PEZ Candy dispensers was fabricated by a public relations manager in 1997 to interest the media. This was revealed in Adam Cohen's 2002 book[3] and confirmed by eBay.
Chris Agarpao was hired as eBay's first employee and Jeffrey Skoll was hired as the first president of the company in early 1996. In November 1996, eBay entered into its first third-party licensing deal, with a company called Electronic Travel Auction to use SmartMarket Technology to sell plane tickets and other travel products. The company officially changed the name of its service from AuctionWeb to eBay in September 1997. Originally, the site belonged to Echo Bay Technology Group, Omidyar's consulting firm. Omidyar had tried to register the domain name echobay.com (the domain has recently been put up for sale) but found it already taken by the Echo Bay Mines, a gold mining company, so he shortened it to his second choice, eBay.com.[5]
eBay went public on September 21[6], 1998, and both Omidyar and Skoll became instant billionaires.[4] The company purchased PayPal on October 14, 2002.
The domain ebay.com attracted at least 902 million visitors annually by 2008 according to a Compete.com study. This was thrice the numbers of walmart.com.[7]
In addition to its original U.S. Web site, eBay has established localized Web sites in several other countries:
Millions of collectibles, decor, appliances, computers, furniture, equipment, vehicles, and other miscellaneous items are listed, bought, and sold daily. In 2005, eBay launched its Business & Industrial category, breaking into the industrial surplus business. Some items are rare and valuable, while many others are dusty gizmos that would have been discarded if not for the thousands of eager bidders worldwide. Anything can be sold as long as it is not illegal and does not violate the eBay Prohibited and Restricted Items policy.[24] Services and intangibles can be sold, too. Large international companies, such as IBM, sell their newest products and offer services on eBay using competitive auctions and fixed-priced storefronts. Regional searches of the database make shipping slightly faster and cheaper. Separate eBay sites such as eBay US and eBay UK allow the users to trade using the local currency as an additional option to PayPal. Software developers can create applications that integrate with eBay through the eBay API by joining the eBay Developers Program.[25] As of June of 2005, there were over 15,000 members in the eBay Developers Program, comprising a broad range of companies creating software applications to support eBay buyers and sellers as well as eBay Affiliates.
Controversy has arisen over certain items put up for bid. For instance, in late 1999, a man offered one of his kidneys for auction on eBay, attempting to profit from the potentially lucrative (and, in the United States, illegal) market for transplantable human organs. On other occasions, people and even entire towns have been listed, often as a joke or to garner free publicity. In general, the company removes auctions that violate its terms of service agreement within a short time after hearing of the auction from an outsider; the company's policy is to not pre-approve transactions. eBay is also an easy place for unscrupulous sellers to market counterfeit merchandise, which can be difficult for novice buyers to distinguish without careful study of the auction description.
Beginning in August of 2007, eBay required listing in "Video Games" and "Health & Beauty" to accept its payment system PayPal and sellers could only accept PayPal for payments in the category "Video Games: Consoles".[26] Starting January 10, 2007, eBay says sellers can only accept PayPal as payment for the categories "Computing > Software", "Consumer Electronics > MP3 Players", "Wholesale & Job Lots > Mobile & Home Phones", and "Business, Office & Industrial > Industrial Supply / MRO".[27] eBay announced that starting in March 2008, eBay had added to this requirement that all sellers with less than 100 feedbacks must offer PayPal and no merchant account may be used as an alternative.[28][29] This is in addition to the requirement that all sellers from the United Kingdom have to offer PayPal.[30]
Further, and as noted below, it is a requirement to offer Paypal on all listings in Australia and the UK.
In April of 2006, eBay opened its new eBay Express site, which is designed to work like a standard Internet shopping site to consumers with United States addresses (eBay Express). Selected eBay items are mirrored on eBay Express where buyers shop using a shopping cart to purchase from multiple sellers. The UK version was launched to eBay members in mid October 2006 but on 29 January 2008 eBay announced their intention to close the site[31]. The German version was also opened in 2006 and closed in 2008 (eBay Express Germany).
In June 2006, eBay added an eBay Community Wiki and eBay Blogs to its Community Content which also includes the Discussion Boards, Groups, Answer Center, Chat Rooms, and Reviews & Guides. eBay has a robust mobile offering, including SMS alerts, a WAP site, and J2ME clients, available in certain markets.
Best of eBay is a new specialty site for finding the most-unusual items on the eBay site. Users can also vote on and nominate listings that they find.
eBay Pulse provides information about popular search terms, trends, and most-watched items.
eBay offers several types of auctions.
For auction-style listings, the first bid must be at least the amount of the minimum bid set by the seller. Regardless of the amount the first bidder actually bids, until a second bid is made, eBay will then display the auction's minimum bid as the current high bid. After the first bid is made, each subsequent bid must be equal to at least the current highest bid displayed plus one bidding increment. The bidding increment is established by eBay based on the size of the current highest displayed bid. For example, when the current highest bid is less than or equal to $0.99, the bidding increment is $0.05; when the current highest bid is at least $1.00 but less than or equal to $4.99, the bidding increment is $0.25. Regardless of the amount each subsequent bidder bids, eBay will display the lesser of the bidder's actual bid and the amount equal to the previous highest bidder's actual bid plus one bidding increment. For example, suppose the current second-highest bid is $2.05 and the highest bid is $2.40. eBay will display the highest bid as $2.30, which equals the second-highest bid ($2.05) plus the bidding increment ($0.25). In this case, eBay will require the next bid to be at least $2.55, which equals the highest displayed bid ($2.30) plus one bidding increment ($0.25). The next bid will display as the actual amount bid or $2.65, whichever is less. The figure of $2.65 in this case comes from the then-second-highest actual bid of $2.40 plus the bidding increment of $0.25. The winning bidder pays the bid that eBay displays, not the amount actually bid. Following this example, if the next bidder is the final bidder, and bids $2.55, the winner pays $2.55, even though it is less than the second-highest bid ($2.40) plus one bidding increment ($0.25). However, if the next bidder is the final bidder and bids an arbitrarily large amount, for example $10.00 or even more, the winner pays $2.65, which equals the second-highest bid plus one bidding increment.
For Dutch Auctions, which are auctions of two or more identical items sold in one auction, each bidder enters both a bid and the number of items desired. Until the total number of items desired by all bidders equals the total number of items offered, bidders can bid any amount greater than or equal to the minimum bid. Once the total numbers of items desired by all bidders is greater than or equal to the total number offered, each bidder is required to bid one full bidding increment above the currently-displayed winning bid. All winning bidders pay the same lowest winning bid.
eBay has established detailed rules about bidding, retraction of bids, shill bidding (collusion to drive up the price), and other aspects of bidding. These rules can be viewed on the help pages.
In 2007, eBay began using detailed seller ratings with four different categories. When leaving feedback, buyers are asked to rate the seller in each of these categories with a score of one to five stars, with five being the highest rating and one the lowest. Unlike the overall feedback rating, these ratings are anonymous; neither sellers nor other users learn how individual buyers rated the seller. The listings of sellers with a rating of 4.3 or below in any of the four rating categories appear lower in search results. Power Sellers are required to have scores in each category above 4.5. [32][33][34][35][36]
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eBay generates revenue from a number of fees. The eBay fee system is quite complex; there are fees to list a product and fees when the product sells, plus several optional fees, all based on various factors and scales. The U.S.-based eBay.com takes $0.20 to $80 per listing and 5.25% or less of the final price (as of 2007). The Mexican eBay "mercado libre" takes 1% (price of the article × number of articles to be sold), and 4.99% of the final price if there is a successful trade. The UK based ebay.co.uk (ebay.co.uk offices) takes from GBP £0.15 to a maximum rate of GBP £3 per £100 for an ordinary listing and from 0.75% to 5.25% of the final price. In addition, eBay now owns the PayPal payment system which has fees of its own.
Under current U.S. law, a state cannot require sellers located outside the state to collect a sales tax, making deals more attractive to buyers. Although state laws require purchasers to pay sales tax to their own states on out-of-state purchases, most non-professional sellers ignore this requirement. However, most sellers that operate as a full time business do follow state tax regulations on their eBay transactions.[citation needed] However for the tax called Value added tax (VAT), eBay requires sellers to include the VAT fees in their listing price and not as an add-on and thus eBay profits by collecting fees based on what governments tax for VAT.[37]
The company's current business strategy includes increasing revenue by increasing international trade within the eBay system.[citation needed] eBay has already expanded to over two dozen countries including China and India. The only places where expansion failed were Taiwan and Japan, where Yahoo! had a head start, and New Zealand where TradeMe, owned by the Fairfax media group is the dominant online auction website.
A more recent strategy involves the company increasingly leveraging the relationship between the Ebay auction site and Paypal: the impact of driving buyers and sellers to use Paypal means not only does Ebay turn buyers into clients (as a pure auction venue its clients used to be predominantly sellers) but for each new Paypal registration it achieves via the Ebay auction site it also earns offsite revenue when the resulting Paypal account is used in non-Ebay transactions. In its Q1 2008 results total payment volume via Paypal increased 17% but off the Ebay auction site it was up 61%.[38]
eBay has its share of controversy, ranging from its privacy policy (eBay typically turns over user information to law enforcement without a subpoena)[citation needed] to well-publicised seller fraud. eBay claims that their data shows that less than .01% of all transactions result in a confirmed case of fraud. However, eBay states that their stated fraud statistic both undercounts and overcounts fraud.[39]
In April 2008 eBay announced an introduction of a 'Paypal only' policy in Australia.[40] The new policy will mean that sellers will only be able to offer Paypal or cash payment on pick-up as payment methods. eBay claims that Paypal is the most secure method of payment.
The new policy has been implemented because, according to eBay Australia's Trust & Safety Director Alastair MacGibbon, "eBay is no longer willing to stand aside and allow payment methods on the site that are proven to be less safe for consumers". He then claims that fraud only makes up 1/100th of 1%. Alastair MacGibbon has also stated that the new "Paypal only" policy was being tested in Australia, and the results would determine what happens with eBay on a global scale.[41]
Under the Trade Practices Act 1974, it is unlawful for a company to require the use of a third party's products or services in order for a person to deal with the company, known as Third Line Forcing.[42]. eBay submitted a notification under the Act[43], which provides automatic exemption from this provision unless the notification is subsequently revoked by the Australian Competition and Consumer Commission.
As part of its assessment of the notification, the Commission called for submissions from interested parties. [44] A petition has also been started with currently more than 12,000 signatures calling for eBay to reverse this decision[citation needed], once the users were made aware of eBay's plans.[45][46]
A number of submissions expressed concerns regarding the proposal, not only from its membership, but influential members of the business community and the Reserve Bank of Australia[47].
The ACCC has completed an initial draft proposal to revoke eBay's notification. It views that consumers were in a better position to judge risk on individual transactions than eBay's management. The ACCC is expected to make a final decision on the June 26 2008 and has asked eBay to hold off on its plans till then pending the final decision.[48][49][50][51][52][53][54][55][56][57][58][59][60]
eBay has delayed the implementation of it's Paypal Only policy until 15th July [61] and claims the ACCC is undermining consumer safety online and will continue to work towards achieving their goals.[62]
"There will be a period of negotiation, but what happens next, I couldn't speculate," an eBay spokeswoman told smh.com.au."We're not ruling out anything at the moment."[63]
With eBay's reputation in question, rivals are taking full advantage of existing consumer anger and distrust as they promote their own online auction sites.[64]
A similar policy was also introduced in the United Kingdom, though in stages. The first stage, which was adopted on March 25, 2008, was aimed at sellers with feedback scores under 100 and in certain high risk categories. However, the requirement was extended to all sellers from June 3, 2008.[65]
One mechanism eBay uses to combat fraud is its feedback system. Before eBay's January 29th, 2008, policy-change announcement, at the end of every transaction, both the buyer and seller had the option of rating each other. Both parties had the ability to rate each other and the experience as a "positive", "negative", or "neutral" rating and leave a comment no longer than 80 characters. As of incoming CEO's John Donahoe's announcement however, the option for sellers to leave anything other than positive feedback to buyers was removed.[66][67][68]
Weaknesses of the feedback system include:[69][70]
eBay acknowledges weaknesses in its feedback system on its own policy pages, noting several of the above points.[71]
When a user feels that a seller or buyer has been dishonest, a dispute can be filed with eBay. An eBay account (whether seller, buyer or both) may be suspended if there are too many complaints against the account holder.
Originally, feedback could be left for a seller or buyer whether or not it involved a transaction and could be left multiple times by the same person. While one upside is that it allowed people to offset feedback in case of fortune reversals (as feedback can never be edited or retracted once it is left) and has even allowed people to leave feedback for a seller or buyer simply for answering a question, the downside of this more than offset it as it allowed people to flame others or try to ruin credibility (as every feedback also counted towards one's rating, no matter what). Eventually, one could only leave feedback if they won an auction, and only one feedback message could be left per transaction.
eBay allows Mystery Box and Mystery Envelope auctions; however, these are almost all fraudulent auctions because the seller can manipulate the box contents to make sure it is never a good deal for the buyer.[72] Mystery Envelope auctions offer cash prizes of an undisclosed amount to auction winners. The auction winner usually receives from 10% to 30% of the money he/she paid for the auction back in 'winnings'.[73] Mystery Envelope auctions are considered by many to be illegal lotteries.[citation needed] This was also the case with auctions for "repackaging" of collectible card game cards (such as Magic: The Gathering or Pokemon) with the promise that one of the repackages has an expensive rare card.[citation needed]
Professional scammers target new members to take advantage of their unfamiliarity with how eBay or PayPal work.[74] New members can be easily tricked into thinking there is a special Web site they should make payments through (which is in fact a fake site setup by a scammer) or they may be tricked more easily into using a fake escrow company.
Many complaints have been made about eBay's system of dealing with fraud, leading to its being featured on the British consumer rights television program Watchdog. It is also regularly featured in The Daily Mirror's Consumer Awareness page. The complaints are generally that eBay sometimes fails to respond when a claim is made. Since eBay makes its money on commissions from listings and sales, it may not be in eBay's interest to take action against large sellers.[citation needed]
Frauds that can be committed by sellers include:
Frauds committed by buyers include:
Fraud is combatted by:
According to Ofer Elzam from Aladdin Knowledge Systems Ltd., there is a botnet which steals eBay accounts.[79] The attacks use such techniques as compromising genuine websites with SQL injection, inserting IFrame code which redirects visitors to other sites which host a Trojan. Trojan-infected computers are used to provide a brute search for login/password pairs, using XML-formatted code to communicate with eBay servers directly.
It is estimated that about a quarter of all ancient coins and about two-thirds of all antiquities sold on eBay are modern forgeries.[80] In court papers introduced by attorney for Tiffany & Co., it was claimed that researchers for Tiffany had determined that over 70% of the Tiffany silver jewelry offered for sale on eBay was fake.[81] In March 2008, Professional Coin Grading Service issued an alert noting counterfeit PCGS slabs and various United States and Chinese coins originating from China being sold on eBay.[82]
Holders of intellectual property rights, have claimed that eBay profits from the infringement of intellectual property rights. eBay has responded by creating the Verified Rights Owner (VeRO) program, which provides to rightsholders expedited auction takedowns and private information on eBay users, but has likewise been criticized.
Beginning sometime in early 2007, a hacker reportedly in Romania going by the screen name "Vladuz" repeatedly breached eBay's security. As of April 17th, 2008, eBay and Romanian authorities have claimed to have caught "Vladuz".[89][90][91][92]
Other notable controversies involving eBay include:
In its earliest days, eBay was essentially unregulated. However, as the site grew, it became necessary to restrict or forbid auctions for various items. Note that some of the restrictions relate to eBay.com (the US site), while other restrictions apply to specific European sites (such as Nazi paraphernalia). Regional laws and regulations may apply to the seller or the buyer. Among the hundred or so banned or restricted categories:
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Using MissionFish as an arbiter, eBay allows sellers to donate a portion of their auction proceeds to a charity of the seller's choice. Some high-profile charity auctions have been advertised on the eBay home page, and have raised large amounts of money in a short time. For example, a furniture manufacturer raised over $35,000 for Ronald McDonald House by auctioning off beds that had been signed by celebrities.[citation needed]
To date, the highest successful bid for a single item for charity was a letter sent to the owner of Clear Channel by United States Senator Harry Reid and forty other Democratic senators to have a talk with conservative talk show host Rush Limbaugh.[citation needed] The winning bid was $2,100,100, with 100% of the proceeds going to the Marine Corps-Law Enforcement Foundation, benefiting the education of children of men and women who have died serving in the armed forces. The winning bid was matched by Limbaugh in his largest charity donation to date.